Drafting and editing marketing collateral intended for use by an agency field force involves educating that field force about 1) which kinds of resources exist, and 2) how to use them. After the content creation phase of a marketing campaign is complete, composing marketing guides that detail new tools and strategies can be an effective way to distribute information and get more content in front of consumers. For example, I edited this internal marketing guide for insurance agents who were interested in growing their relationships with local farmers market vendors and attendees. The guide offers marketing strategies to engage new business and also highlights collateral I helped create.